Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. You can connect your Google Analytics to your store and thus receive statistics on your store activity as well.

First, you might be wondering...

How to set up Google Analytics

• Register a new GA account if you don't have one.
• Add your site.
• Get your Web property ID. How to do it: http://support.google.com/analytics/bin/answer.py?answer=1032385
• Enter this ID on the Control Panel → System Settings→ General → Store Profile page, "Google Analytics Id" option. Save the changes.
• Then please enable the "Ecommerce tracking" option in your GA settings. Please refer to these help articles for details: support.google.com/analytics/bin/answer.py?answer=1037249 and support.google.com/analytics/bin/answer.py?hl=en&answer=1009612&topic=1037061 Important note: you don't need to modify the tracking code to enable this feature, you should just enable it in the Google Analytics backend.

The first results in Google Analytics reports will appear in about 24 hours after you entered your ID: http://support.google.com/analytics/bin/answer.py?answer=100808